• Permit the reporting of content that may be illegal or otherwise violates the Standards.
  • Acknowledge that all such reported complaints will be reviewed and resolved within seven business days.
  • Outline the process for review, the appeals process for any decisions made.
  • Outline the potential outcomes of any investigations/reviews.

All merchants need to maintain a process that enables any person depicted in the content to appeal to remove such content, and to have the content removed should the outcome of the investigation determine that consent was not given or is void under applicable law. Please also note that should there be a disagreement regarding an appeal, the merchants must allow such disagreement to be resolved by a neutral body so any potential statements contradicting this will need to be reworded or removed. Please ensure that the website details the Appeal procedure.

If a merchant allows a third-party user (“content provider”) to upload or generate content, including real-time/live streaming content, the merchant must enter into a written agreement with each content provider. If a merchant is a producer of all content on the website (meaning there is no user/third-party uploaded content), the merchant must sign a model release form with each individual depicted in the content. A copy of this document (content agreement or model release form) is required from all such merchants during the onboarding process. This copy refers to a draft version of what the content providers/models have/will sign, the merchant need not provide each agreement that content providers/models have entered into.
The Content Agreement Must:
  • Prohibit any activity that is illegal or otherwise violates the Standards.
  • Require the content provider to obtain and keep on record written consent from all persons depicted in the content specific to the following areas:
  • Consent to be depicted in the content
  • Consent to allow for the public distribution of the content and to upload the content to the Merchant’s website.
  • If the content will be made available for downloading by other users, consent to have the content downloaded
  • Require the content provider to verify the identity and age of all persons depicted in content to ensure that all persons depicted are adults and to be able to provide supporting documents upon request.